Do I require to put stress on the importance of “why social media marketing is important for your marketing mix ?”
Oh ! Really ?
I don’t think so.
I think you understand the importance of social media more than me.
We are living in the age of the social web. Almost half of the all web traffic are social traffic & Social media disrupted many things. It simply changed the rules of the game. Smartphone accelerated this to the historical & hysterical extent.
Earlier you use to send the communication and it totally depended on your consumer whether they believe it or not. Things (Especially communication ) more and less were in your control.
Now the scenario has been changed, your consumers share their experiences on social sites and influence others. Social media forcing you to be transparent and human.
Now the steering wheel in consumer’s hand. So you need to do things carefully and nurture the deep relationship and make your own tribe. You have to thanks your lovely customers or audience and simultaneously calm the cynical one.
Your customers hang out on the social web for networking, entertainment, information etc. not for you. So keep in mind that getting the attention without interrupting their social surfing is not an easy task. You have to give some value in exchange. So always reach out to your target audience with some valuable stuff.
You can plan your social reach around three core factors.
a) Target Audience
b) Sharable Experience
c) Return on Investment
Sprout Social survey of 1,000 Facebook, Twitter, and Instagram users say they’ve made a purchase after seeing a product on social media, and 57 percent say they are more likely to buy from a company they follow. Eighty-six percent say they want to follow their favorite brands on social media. If only you would give them what they want.
If you are a business owner or social media in charge for a company start planning to get the social leverage at fullest.
Here I am sharing you Hosting Captain Infographic, it may help you in your social media marketing strategy. planning and execution.
The infographics cover very useful tips and tools of following platforms.
a) Instagram b) Facebook c) Twitter c) Pinterest