Facebook is a powerhouse of the internet. If I go by latest data then it has 1.6 billion users right now. But what makes The Facebook an advanced advertising platform is it’s highly personalized database available for targeting.
First time in history marketers has the leverage to target such a wide range of demographical, geographical, psychographic and behavioral database.
We can divide it into 8 categories:
Over the past decade, Facebook has built the most complete database of demographic and psychographic data that has ever existed.
It’s taken our targeting abilities to levels that those other options couldn’t come close to.