Today’s marketing fraternity unanimously accepting that content marketing is the highest form of sustainable marketing practice.
Digital disruption has converted everyone into a media company, every organization or individual hold some form of media. So now the point is how to use it and grow it?
Today you have a website, social media pages, public forums etc., where you do communication with your audience.
let’s suppose you are into the retail business of electronic gadgets.
Ok. Now I redefine it for you.
“You are a media company who sells electronic gadgets”
How is it sounding?
Tell me if you agree?
So what media company does? Media company share helpful information and build audiences!
Now you have to implement this model for your business. You have to build audiences, they will purchase from you and share their experiences further with their network. This process will gradually make your authority of your field.
Precisely this is content marketing.
More simplistic description could be “Help through useful content and win the trust of the people who might buy from you”
Here Digital Vidya has put it all together twenty-seven actionable ideas in the single infographic.
I have other posts on content marketing too, probably you’ll love to check.