From a personal standpoint, you don’t need ten million likes on Facebook or fifteen million views on YouTube for these channels to be effective in helping you push through online purgatory to the Promised Land.
In fact, understanding the intent of the people you are connected to and how to best add value to their experience is at the core.
The sad truth is that most people don’t understand the value and opportunities that come from being able to present yourself in the best possible light, from the boardroom and meetings that you attend to the online world and beyond.
Most people still see these new channels as a place to beat their own chests or simply broadcast messaging (in a spammy kind of way).
Here’s what it all comes down to: Great communication will lead you and your team to a place where deeper collaboration and concurrent innovation start happening—simply by rebooting how everyone communicates and defines the value of content… starting with
you… starting now. So how do you best present, market, and communicate who you are and what you offer in this evolving business world?