The play button has become the most compelling call to action on the Web. Marketers have learned that video is good for more than attracting attention. It enriches the customer journey at all stages, and it is more effective than other content at converting buyers.
In July, YouTube announced that 400 hours of video were being uploaded to the site every minute. In November, Facebook announced that they are generating 8 billion video views per day. And according to Tubular Labs, 654.7 million videos have been uploaded by 66.7 million creators in the last 365 days to more than 30 video platforms. And these videos have 2.8 trillion (yes, that’s trillion with a “T”) views, or an average of 4,390 views per video. But that’s last year’s news. What does the future of video marketing look like?
Video marketing will skyrocket, with Cisco predicting that video will account for 69% of all consumer internet traffic by 2017. Customers are changing where they watch video. You should pay attention to the “where”. From 2012 to 2014, mobile video views have increased by 400 percent. 20% of video views were happening on mobile devices at the beginning of 2015. 50% of video views will be happening on mobile devices in 2016.
As I mentioned earlier that Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users and new Facebook live is added new experience in live streaming.
You should invest in video advertisement. If you are already doing pay-per-click advertisement on Google or other platforms, why wouldn’t you also invest in video advertisement? The average CTR for video advertisement is higher than any other digital advertisement.
The bottom line is that video and video advertisement should have a significant role in your marketing strategy and marketing budget.
The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months.
Here below I am sharing you the voice of experts views on online video marketing along with the link of their insightfull articles. Please go through it.
“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” –Chris Sandoval,
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss, Use YouTube Video Marketing to Generate Leads, Awareness and Customers
“There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.” – Carey Lowe
“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling, My 10 Most Powerful Video Marketing Tips
“The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.” – Joe Pulizzi, Why Content Marketing Needs More Video
“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing?
“Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.” – Jason Acidre, Does Video Make Your Marketing Content More Shareable?
“Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.” – Amy Porterfield, 16 Tips for Successful Online Video Marketing
“Many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.” – Savannah Stewart, Take 5… Video Marketing Tips That Is!
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore, The 7 Video Marketing Success Principles Everyone Should Know
“Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.” – Lewis Howes, 29 Tips to Make Your Video Marketing Easy
“Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.” – Brick Marketing, 3 Important Video Marketing Tips
“Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.” – Matt Carter, Video Marketing Tips
“When you engage with your fans on Twitter and Facebook, it makes them all the more likely to notice when you have a new video up… and share it with their friends.” – Megan O’Neill, Online Video Marketing Tips from the YouTube Playbook
“Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!” – Lilach Bullock
“Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.” – David Grimes
“Imparting information comes at a higher speed with the use of images than through text. Video shines in this arena – the perfect sales pitch sound bytes are scripted, created once and repeatedly indefinitely.” – Reel Marketer, Engage Online Using Video
“More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.” – Vern Marker