Facebook announced many latest updates in F8 developers conference. Here I am picking some of the updates which are very important for businesses and going to give very exciting time to facebook marketers.
#1 Branded Content: Facebook‘s new Branded Content Policy enables owners of verified Pages (blue badge) to create and promote branded content on Facebook. Verified Page owners can tag their sponsors/marketers who in turn can see insights and share and boost content they’ve been tagged in.
Verified Page owners publish content, add the tag for the appropriate sponsor/marketer, and boost as normal.
Then, the sponsor/marketer can also boost the post. Not the original post, though. They have to *share* the original post to their own Page and boost the shared post. This process can be done together via Page Insights or Business Manager.
#2 Facebook Instant Article: Now publishers can publish their article directly on Facebook through WordPress plugin, Facebook is claiming it will load the page 10 times faster than the usual browser. Here publisher can monetize the content as well. Facebook is very smart she knows that content is still king and it will make people spend more and more time on facebook.
#3 Facebook Live Video : Facebook opened live streaming video option for all (Including Facebook Pages), People can live stream their video in the FB group also. Probably they have taken this step keeping in mind of broadcasting networks like Periscope, Meerkat, and Blab starting letting everyone in on the game, So Facebook decided they should as well.
# 4 Facebook Shop and Service Tab: 2 of these were the ability to add Shop Sections and Service tabs to your Page (based on your Page category). Both of these are starting to roll out and randomly appear to page owners. If you have the ability to add a Shop Section, it will appear like this.
#5 Facebook Messenger for Businesses: Facebook has made a lot of changes in messenger in the last couple months. And there are many great changes still coming. You can personalize instant reply. One another feature is you can create custom messenger link and share with any user to start the private chat. Now it opened to build bot as well here I am sharing you, David Marcus FB post screen shot ” How it will work for business”
I guess FB messenger will be going to change the way organisation connects to customers or potential customers.
Although much more announcements Facebook made like access to developers for making Advertisement APIs, Picture Frame branding option, Cover pic size change etc. But I think described five updates are very crucial for businesses. They can tab loads of opportunity there. 🙂