Every online platform has a different type of targeting possibilities. It is very important for you to know the complete targeting options of the platform, on which you are going to launch your campaigns. Many variables work in getting best results when you run a campaign. Targeting is one of the crucial element in your whole marketing program.
And in the digital age, we have more targeting options than our imagination.
Here I have prepared an infographic of all targeting options available on Youtube. Although I have covered all topics in my recent article “What you need to know while creating Youtube Video ads for Higher Conversion?”
Unlike the CPM (Cost-Per-Thousand-Impression) pricing model, YouTube ads run in TrueView pricing model. In TrueView viewers have to choose to watch or interact with elements of your video, or there’s no charge.
TrueView video ads run on YouTube and across the web through the Google Display Network. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages and offers rich content from all over the world. The Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps (source: comScore).
By targeting your TrueView video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.
Right Message + Right Target = Great Result
Here is infographic which will give you an idea about the complete connecting opportunity.